Author: Marisol Ortega

Gen Z in the workforce—Building a career through social media

Gen Z’s title as the “first digital natives” is holding true as more and more of its members graduate college and enter the workforce. 22-year-old Mareena Emran is an example of how members of Gen Z are using their digital backgrounds to their advantage in both the job search as well as in the workplace. … Continue reading Gen Z in the workforce—Building a career through social media →

Case Study: NPR and Breaking from what’s expected

What happens when established and well-respected brands hand over the reins of their social media presence to their Gen Z interns? NPR and its Planet Money brand provide an interesting case study for how content typically geared towards much older audiences is being reinvented to engage younger audiences. https://www.tiktok.com/@planetmoney/video/7114743905312279854?is_from_webapp=1&sender_device=pc&web_id=7228688363900683819 With over 50 years of experience … Continue reading Case Study: NPR and Breaking from what’s expected →

Feature: Jack Corbett and his journey to (inadvertently) mastering Tik Tok

Through quirky and unconventional TikTok videos, 26-year-old Jack Corbett has become the face of NPR’s Planet Money on the platforms and joined a league of content creators working to keep Gen Z informed and on top of current events. A graduate of Ohio State University, Corbett’s background is in film theory. In college, Corbett sought … Continue reading Feature: Jack Corbett and his journey to (inadvertently) mastering Tik Tok →

Student group aims to share cultural knowledge on a global scale

Just before the COVID-19 pandemic sent Sun Devils virtual, ASU student Anusha Natarajan was hard at work building a team to help execute her vision for a better way to teach and discuss cultural studies. Natarajan, a junior studying sociology and history, was inspired by her love of travel to build a platform where students … Continue reading Student group aims to share cultural knowledge on a global scale →