Background
The work samples from this page are pulled from a report which served as my final assignment for my Public Relations Research course. Over the course of a semester, I practiced media monitoring as well as other forms of quantitative and qualitative research for mock client Netflix.
Research Questions:
- To what extent does Netflix promote international content on social media and in both internal and external media?
- How does Netflix engage with its audience and consumers through traditional communication channels?
- Do audiences feel that Netflix’s social media presence enhances the experience the brand works to create through its content?
Marisol Ortega 